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lisa graf grafic design


profile
  Clear, intuitive, engaging and effective visual solutions for print and digital media
  Fluency in Adobe Photoshop, Illustrator, InDesign, and Quark
  Solid understanding of design best practices; color theory, typography, and information design
  Interfacing with clients, management, vendors, printers and software developers
  Design work includes: mobile apps, websites, brochures, posters, invitations, annual reports,
     medical journals, print advertisements, environmental graphics, and photo retouching


education
Master of Fine Arts
Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts
University of the Arts, Philadelphia, PA

experience
UI / UX Designer
Reflexis Systems   Greater Boston, MA   January 2013 - present  

Website and mobile app design for a suite of workforce management software products. Works directly with the
engineering team to streamline and simplify complex data driven software across multiple platforms for retail
customers. Implemented branding and customization for clients such as Estée Lauder, Vera Bradley, Target and
Weight Watchers. My design for Reflexis scheduling software was sited in an article on the National Retail
Federation (NRF) Big Show 2016. The article: bit.ly/1pYjkyv


Freelance Graphic / UI Designer     January 2010 - December 2012
selected clients
Thinking Beyond Borders   2010 - 2012

Designed multiple brochures, consulted on website.
United Planet   2010 - 2011
Designed various marketing collateral.

Graduate Assistant / Teaching Assistant
Rochester Institute of Technology   Rochester, NY   August 2007 - November 2009  

Consulted on redesign of School of American Crafts website, designed posters and wall displays. Assisted with
materials research and class proctor for 2D, drawing and painting classes. Teacher of Record for two semesters,
responsible for class instruction, syllabus and grade assessment.


Graphic Designer
Thomas Jefferson University Hospital   Philadelphia, PA   April 2002 - May 2007

Designed multiple brochures, posters, forms, Jefferson Hospital for Neuroscience medical journals, rotating
doorway signage, Jefferson Health System homepage, King of Prussia Mall food court column posters, bus wraps,
and a large scale photo mural.


Freelance Graphic / UI Designer     1999 - 2002
selected clients
GreenTreks/GreenWorks   2000 - 2002

Designed multiple websites and microsites to support video and audio spots. Designed investor booklet.
Campbell's Soup Company's Global Design Center   1999 - 2001
Worked on various packaging design, including Restaurant Quality logo and kiosk.