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lisa graf
UI / UX design


Designer with over twenty years experience. Creates clear, engaging and effective visual solutions.
Experienced in non-profit, retail, education, healthcare, environmental and software sectors. Strives
to make products attractive, intuitive and easy to use.

  Figma, Sketch, Photoshop, Illustrator, and InDesign
  Design best practices; information design, color theory, typography, WCAG
  Interfacing with clients, software engineers, and print vendors

Senior User Experience Designer
Zebra Technologies (formerly Reflexis Systems)   Greater Boston, MA   2013 - present  
Website and mobile app design for a suite of workforce management software products. Work directly
with front end developers and engineering teams to simplify the user experience for complex data
driven software across platforms for retail, healthcare, and banking clients. Implemented branding
and/or customization for CVS, JPMorgan Chase, Estée Lauder, Vera Bradley, Target and Weight
Watchers. The design for Reflexis scheduling software for web, tablet & phone was cited in an article
on the National Retail Federation (NRF) 2016. The article: bit.ly/1pYjkyv

Graphic / UI Designer  
Thinking Beyond Borders   San Rafael, CA   2010 - 2019
Educational gap year program that focuses on critical global issues. Designed multiple brochures,
trade show materials, web & mobile elements, consulted on website.

Graduate Assistant / Teaching Assistant (including graphic design)
Rochester Institute of Technology   Rochester, NY   2007 - 2009  
Consulted on redesign of School of American Crafts website, designed posters and wall displays.
Assisted with materials research and class proctor for 2D foundations, drawing and painting classes.
Teacher of Record in ceramics for two semesters, responsible for class instruction, syllabus and
grade assessment.

Graphic Designer
Thomas Jefferson University Hospital   Philadelphia, PA   2002 - 2007
Designed brochures, posters, forms, Jefferson Hospital for Neuroscience medical journals, rotating
doorway signage, Jefferson Health System homepage, King of Prussia Mall food court column posters,
bus wraps, and a large-scale photo mural.

UI Designer  
GreenTreks  Philadelphia, PA   2000 - 2003
Educational video non-profit that highlights environmental work. Designed multiple websites and
microsites. Designed prospective investor booklet.

Graphic Designer  
Campbell's Soup Company's Design Center  Camden, NJ   1999 - 2001
Worked on various packaging designs, including Restaurant Quality logo and kiosk design for use
in universities and hospitals.

Master of Fine Arts  Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts  University of the Arts, Philadelphia, PA